When are both quantitative and qualitative methods beneficial?

Quantitative method Insufficient data longer alone to understand some of the social phenomena or aspects of the company of which Kalmuaq and opinions and social values they do not give in-depth understanding has alerted some researchers to the need to use neo qualitative as well as quantitative style and because it includes an increase to clarify the vision and deepen holistic view which helps the accuracy of the analysis and control of interpretations, and as previously mentioned that the combination of quantitative and qualitative two modes no longer in the social research methodology Talin also went to another.

Certain types of projects benefit from the strategic application of quantitative and qualitative methodologies. A recent study we completed for a computer monitor manufacturer illustrates this point.

CASE STUDY: COMPUTER MONITOR MANUFACTURER

Objectives:

1. Understand and identify the relative desirability of a flat-screen monitor for our client's target consumer market.
2. Identify the effect price or feature modifications may have on the client's unit market share.
3. Profile the high-end consumer market.

To secure the necessary information and the distinct voice of potential customers, we designed a study where both quantitative and qualitative methods were utilized.

Qualitative Phase:

A small portion of respondents participated in probing focus groups. The focus groups obtained detailed feelings, impressions and viewpoints regarding new flat-screen monitors.

Quantitative Phase:

Participants were recruited to a research facility and educated on product concepts, attributes and survey procedures. At the facility they were able to see, touch and feel the various monitors, then complete the quantitative survey.

Results:

Upon completion of both the quantitative and qualitative phases, key product styling/feature concepts were verified and customer behavior patterns were clearly established.

Agree with the answer provided by Mr. Vinod Jetley and Mr. Georgei assi

I agree with answers given by you Sir and Mr. georgei assi.

Thanks for the invitation

Good question

Agreed with both  answers given

  by Mr. : Jetley & Mr. Georgei Assi

as well too in fact both of them did it in an excellent description

In an ideal social marketing program, researchers use both quantitative and qualitative data to provide a more complete picture of the issue being addressed, the target audience and the effectiveness of the program itself. 

Well answer add by all people. No comment

Agree with the answer given by georgei assi and you.

I Must agree with you MR vinod jetley. thanks.

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