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Generally, in Retail , when business slows down , Managers forces to change on display. changing on display a good idea to promote sales ?

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تم إضافة السؤال من قبل Birendra Raj Kafle , Stoker , Carrefour
تاريخ النشر: 2014/11/12
Divyesh Patel
من قبل Divyesh Patel , Assistant Professional Officer- Treasury , City Of Cape Town

Today’s consumer has vastly different and more sophisticated expectations of product, service, value and environment than five or even three years ago. In the new multichannel reality, the boundaries between virtual and physical space are becoming blurred and retailers are being forced to question the role and function of stores in an environment where their relevance to the connected consumer is increasingly subject to challenge.

 

padmakumar pathiyil
من قبل padmakumar pathiyil , Marketing Consultant , Management Consultancy

Yes . It is the cheapest way to once again attract the consumer's attention and this might also lead the consumers to try the product because of the new display method. This is purely a psychological approach.

VENKITARAMAN KRISHNA MOORTHY VRINDAVAN
من قبل VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.

Reshaping is an attraction for the regular visitors, they turn a little bit positive. It is in order to avoid create some extra curiosity.

Mr. Divyesh patel perception is more require a value consideration  as to his views and Mr. Padmakumar pathiyil explained the reality of it.

Muhammad  Sultan
من قبل Muhammad Sultan , construction foreman , Alwasead Alaqarya

I think your sale is totally depend upon your company's fortune and consumer's taste about your product so in this case vision of product left good impression outside the retailer's shop and sometime this is provide very huge results but sometime more low results how by using of colors an design's and if they force to change display again then they need to change design and colors also .

Cindy Calago
من قبل Cindy Calago , Customer Service And Sales Officer Abu Dhabi , Union National Bank

Yes, that can help. But we should consider other factors. Just by answering questions like, is my product a seasonal product? On what month or event am I having gains or losses? Are my staff well equipped with knowledge regarding the product and the right customer service skills? Am I having marketing/advertising strategies? Location,brand presentation and knowing your target market for every product segment are also factors to be considered.

karim ibrahim
من قبل karim ibrahim , sales , zain sa

Width varies depending on the customer to choose and direct the product to the purchasing power of the right

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