ابدأ بالتواصل مع الأشخاص وتبادل معارفك المهنية

أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.

متابعة

What is brand management all about?

how can someone be grinded in brand management

user-image
تم إضافة السؤال من قبل Sola Jimoh , Classroom Manager, oil and gas Manager , Jappco Nig.LTD,Baptist primary Scool,
تاريخ النشر: 2013/07/01
Syed Mustafa Pasha Quadri
من قبل Syed Mustafa Pasha Quadri , Product Manager for LCV (Lease Plan Emirates) , Lease Plan Emirates

To Sustain the Present Market Share and Increase the list of Brand Loyalist

Matibe Sylvester
من قبل Matibe Sylvester

explain three key skills thst are required for sound management?

Muhammad Shahid
من قبل Muhammad Shahid , Head of Digital Transformation , Realestate Dubai

Analysis and planning of a product to penetrate in the market for valuable growth and profit.

Yvan Clot- Goudard
من قبل Yvan Clot- Goudard , Consultant , Y Consulting LLC

About managing your brand. 

Adham Attia
من قبل Adham Attia , Head Of eCommerce & Omnichannel , Ghassan Aboud Group

In a nut shell, brand managment is the art of creating an image of the brand in the consumer's subconscious.
It is a long term proccess that it being achieved throught all the marketing activities.
Like making the consumer feels how luxurious your product/service is, or how cool, or manly or whatever.
For example, Mercedes, look at their advertisings, and see how they are showing you how luxurious their brand is and how the owner of their product looks and acts like, to make you dream to be that guy in the ad, and whenever you thinks of a luxurious car, the first thing crosses your mind will be Mercedes.

amer jayyousi
من قبل amer jayyousi , Business Development Consultant , freelance

brand management is about making your brand a householdbrand name  that is in demand and need .and satisfies customers needs and ego.

Shahzad Khan
من قبل Shahzad Khan , Deputy Manager - Human Resources , The Searle Company Limited

 A short replay form my side, a brand is an image, a value, satisfaction, utility which a user enjoy and brand management is all about achieving those objectives and this is not an easy job . Business earns and loss due to their brand and their management. I treat myself as brand and I always carry an attitude, various services and presence for my colleagues so that next time they recall me and for this I have to manage myself.

 

مستخدم محذوف‎
من قبل مستخدم محذوف‎

Brand management is a communication function that includes analysis and planning on how that brand is positioned in the market, which target public the brand is targeted at, and maintaining a desired reputation of the brand.
Developing a good relationship with target publics is essential for brand management.
Tangible elements of brand management include the product itself; look, price, the packaging, etc.
The intangible elements are the experience that the consumer takes away from the brand, and also the relationship that they have with that brand.
A brand manager would oversee all of these things.

المزيد من الأسئلة المماثلة