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The business and marketing now is moving from mass productin to mass customization. Explain?

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تم إضافة السؤال من قبل Raafat Sallam , Organizational Development and Training Consultant , Training Centers, Marketing Organizations.
تاريخ النشر: 2014/11/18
VENKITARAMAN KRISHNA MOORTHY VRINDAVAN
من قبل VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.

Companies Require their product to be fully sold out and explore maximum avenues to service their customers to create prospective from existing customer base.

Muhammad Adeel
من قبل Muhammad Adeel , Sales And Marketing Executive , TANZEEM HEAVY EQUIPMENT RENTAL LLC

Mass customization doesn't have to be a trend to offer an opportunity to differentiate yourself from competitors and boost margins. Customization can tie a customer closer to you and give them a reason not to do business with competitors who don't do things the customer's way.

In the future, mass customized product strategies will deliver individual products with rich, pervasive customization.  These strategies will embrace a number of characteristics, becoming more: Social, Physical, Mobile, Intimate, Embedded, Platform-based and Co-created. These offerings will drive unprecedented loyalty among customers and create powerful market differentiation for product strategists.

zafar abbas minhas
من قبل zafar abbas minhas , Freelance Writer , DAILY MASHRAQ

YES ,,,,,,,,,,, RAAFAT , YOU ARE RIGHT........... OLD CONCEPT OF MASS PRODUCTION IS NOW BEING CHANGED , NOW COMPANIES ARE REALLY LOOKING & FOCUSING ON THE END PRODUCT OF USAGE ...... THAT IS WHY THEY HAVE CONVERTED THEMSELVES TO MASS CUSTOMIZATION.  NOW FOCUS IS ON THE COLLECTION & RETENTION OF THE CUSTOMER DATA BASE............ GOOD DAY

Mohamed abdelsalam shabrawi
من قبل Mohamed abdelsalam shabrawi , Regional Director for the Arab Republic of Egypt , african energy company

Marketing is the main artery of the company makes the product is up to the client in the client attracts

Haseeb Khalid
من قبل Haseeb Khalid , Sales and Promotion Manager. , Medi Urge

Competition forced companies to be more customer focus means small target market but more appeal to customer. 

Vinod Jetley
من قبل Vinod Jetley , Assistant General Manager , State Bank of India

In some areas, yes, it is so.

 

'Mass Customization'

The process of delivering wide-market goods and services that are modified to satisfy a specific customer need. Mass customization is a marketing and manufacturing technique that combines the flexibility and personalization of "custom-made" with the low unit costs associated with mass production. Many applications of mass customization include software-based product configurations that allow end-users to add and/or change certain functionalities of a core product. Sometimes called "made to order" or "built to order."

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