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crucial for organizations to enhance competitive advantage. While the issues of KM have been widely discussed by numerous researchers, there is a paucity of studies pertaining to KM adoption and practice for the life insurance industry. Therefore, this paper aims to investigate the main factors affecting the life insurance business in adopting and applying KM. An exploratory field study utilizing an inductive methodology involving a multiple-case study approach was undertaken by conducting interviews with key knowledge workers from life insurance enterprises in various stages of KM development and use. We utilized content analysis techniques to identify the factors with their associated variables and further developed a research model. This study offers a comprehensive model for future KM research and provides managerial implications for organizations, particularly life insurance enterprises, to better realize the worth of KM and the possible impediments involved in the processes of adopting and implementing KM. and the sectors is Research Background & Knowledg Management & ID and Related theoretical & Conceptual Framework & Research method & Sample Selection & Data Collection & Data Analysis & Results
