If you mean from a Marketing Standpoint , I do not agree. The word dead is big , there is an entire generation " Generation X " and Baby Boomers Generation still use Print. Brochure is all what they want to see. They have real strong purchasing power , so print is not dead yet " at least in the Middle East it is not"
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Roba Al-Assi , Brand and Communications Director , Bayt.com
I definitely agree. Print is dead because it is more expensive, harder to access in an age where we're all constantly connected to the Web, and has much less potential for advertisers and other sorts of marketers and technologists than the digital.
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Faizan Ahmad , Regional Head - Digital Sales , Kasturi and Sons Ltd (The Hindu Group)
I think print may be dead in Developed country, but its very much alive & cover a good market share when it comes to developing or under developing countries.
Its true that with internet penetration increasing the role of print is declining but we cant say its dead.
For country like US print might be a dead option to advertise because 78 % of total population is exposed to internet but what about Rest. Same is the case with most of the developed country but what about China & India where only 40 % & 14 % approx is exposed to internet. In such scenario we have to take use of Print ,Radio, OOH, SMS service etc medium to cater to rest of the audience.
To sum up i would say print is not dead but its on the last stage of product life cycle.
من قبل
Ahmed Abdel Wahab Khalil , Associate Vice President for product enabelment and bid managment in Africa , Network International Payment Solutions
Yes it is, because now we can search ,read and learn what we need easily through internet ,with no need yo go and buy newspapers or books
Only with few words on Google you can find what ever you want.
Some newspapers now are depending on online versions because it costs less than printed & they can increase their market share because they became Global
