What are the required actions to be taken before creating marketing strategy?

How much product you have in your store or How much the supplier will be able to provide you. We have to make a strategy based on the Sales budget. 

Following are some crucial steps which need to be taken in account before creating a marketing  strategy:

• -Segmentation
• -Targetting 
• -Positioning 
• -Market Research

Full knowledge of the product and the country in which the product will be sold

(i) Product Knowledge ;

(ii) Market / Competitors Knowledge ;

(iii) Target Customer Knowledge / Behavior Study ;

(iv) Plant Knowledge -Who's Product has to be Marketed ;

(v) Team Knowledge -Of Who's Product has to be Marketed - Back End Support team & its knowledge - is very much essential - Production / R&D / QC ;

(vi) Area Of Market where focus has to be done ;

(vii) Price Which It has to be Targeted On .

Knowledge about market behavior and targeted customers.