What is the “Agora Model” of Internet information marketing and should I use it in my business?

Maybe you're wondering if your direct-response methods for marketing are outdated… worried you’re not keeping pace with your competitors… and second-guessing your decision to keep your doors open.

But before you decide to close up shop- or waste any more valuable time and energy needlessly agonizing over your next big move- there’s a proven formula for marketing online that you need to know about… and understand.

It can finally change the game for you and your business, by helping you:

• Generate new, more qualified sales leads
• Grow your customer base
• Get repeat business from customers
• Get existing customers to spend more money
• Lower your marketing costs

This method for marketing online levels the playing field. Businesses of all sizes are making a fortune on the internet using this formula. And, it’s as effective today as it was when it was first conceived and tested over a dozen years ago.

It’s called the Agora Model. And it was named after the already highly-profitable publishing company in the offline world, Agora Publishing Inc.

Soon after the internet became widely popular with the public, visionaries at Agora wondered whether they could adapt the direct-marketing methods they successfully used offline to work in their online business.

Did they succeed?

Yes! In fact, their new method for marketing online worked so well, the “Agora Model” is today’s standard on which the most accomplished online businesses base their marketing strategy.

And it’s helped Agora grow into one of the most successful and profitable online newsletter publishers in the world.

Companies large and small are making more money online using the Agora Model. Now, you too can get some traction in your business. Or drive it to the next level of success.

Just how does this cutting-edge online marketing method work? I’ll show you in a moment, but first…

It applies a core principle in selling that face-to-face salespeople have used for decades.

Yet it has many business owners still scratching their heads over… and wondering how it could possibly fuel their growth and boost their reputation online.

That core principle states: people do business with people they know, like and trust.

Indeed, this principle is at the heart of the current trend in relationship-based marketing.

Experienced online marketers say the Agora Model works to “pre-sell” your prospect. It builds that know, like & trust factor… and gets them in the mood to buy from you.

The idea behind the Agora Model suggests that marketing to prospects online is more profitable when you…

• Get a person's permission to market to her
• Have previously established a relationship with her... so she is already familiar with you
• Give her something of value above and beyond what you want to sell her

Consumers are much more guarded these days. It means you have a tougher time selling to your prospects.

But making a sale will feel easier when you choose to build a relationship with your prospect first… and ask for his business second.

Why?

Because your prospect is sharing with you something intimate in his life. He’s got an enormous… urgent… embarrassing problem that needs solving.

Before he’s willing to try your solution, he wants to know you first. And when he likes you sufficiently, he’ll consider your solutions. You know he trusts you when he decides to buy your solutions to help solve his problem.

Remember, the first fundamental rule of selling is… “People want to buy, but they don’t want to feel sold to!”

So build a relationship with your prospect first, and he becomes a willing participant in your sales process. By using the core principles of the Agora Model, you’ll be poised to make more money online.

I'm afraid that my answer would be taken directly from "Google" Vinod, it's way out of my sphere and expertise!