What are the basic principles when designing a logo?

- Make appropriate research about your client's field and their target audience.

- Make sure to design an Original Logo and don't copy from other designs.

- Feel free to use your imagination, but make sure that you have the minimum knowledge of colors meanings.

- Make sure the logo can be used in different cases (one color / small / huge / on-screen / printing...)

Logo should speak your type of your work, simply it should represent your brand identity

There are many different principles when designing a logo. When starting there is one guiding principle that helps me. And that is a logo should IDENTIFY a product, organization or service and should not necessarily explain it.

1- Research

2- Brain storming

3- Designing

Hi Biruk Kuma,

You can get the Principles of Logo Design in "THEORY" if you search it on Google. BUT in practical logo design, please remember to implement the following tips while designing:

1. Always remember the compatibility of various platforms for a Logo like Web, Print, Mobile etc and make it unique.

2. Adobe Illustrator and Corel Draw are the2 very good applications for creating professional looking Logos.

3. Make the output as vector format.

4. Scale your logo in variuos sizes to see if it is missing anything while scaling.

5. Remember that the background may NOT always as WHITE. When inverting the logo background it should be precise.

6. DO NOT use the TEXT FONT as it is. Make some transformations in the text font like Scaling, Inverting etc.

Designing a great logo is one of the most important things you can do for your business or website. A good logo should convey the intended message to your audience without additional explanation or context.

While there are a number of tutorials out there that describe functionally how to create a logo, this article will explore what we believe are the founding principles of effective logo design.

When evaluating your logo design you should ask, is it simple, memorable, timeless, versatile and relevant?

Less is more. Logos that are overdrawn or too ornate are generally inflexible and have limited versatility. By keeping a logo simple it enhances its “stickiness” and keeps it from being perceived as busy. Create a unique concept and strip it down to the most basic level it can be while retaining its impact.

In order for a logo to be memorable or have a “sticky” factor, it needs to be both simple and relevant or appropriate to the audience. The design should be simple enough to easily recall and convey imagery or typography that resonates with the target audience.

You want your business to stand the test of time; your brand needs to be just as timeless. A great logo will still be great10-20 years from now. Rebranding should not be considered a normal part of business nor should it become a habit. Longevity is what you should strive for. To create a timeless logo, avoid trends, avoid unnecessary effects and keep it simple.

Will your logo scale to different sizes without losing quality? Will it work in one color or against a dark background? An effective logo should work across various media and within different contexts. To ensure flexibility, start by creating your logo in black and white. Using a vector format will enable your logo to scale to various sizes without losing quality. 

Understanding your target audience or consumer is an integral component of creating an effect logo design. Knowing what is appropriate for your audience will dictate what font style you use, the colors and any accompanying imagery. You wouldn't design the same logo for a toy company as you would an automotive parts store.

As you can tell, there is a lot of overlap between the5 principles we have outlined. That is because to create a highly effective logo, these are the most basic, foundational things you should abide by. If you can successfully develop a logo adhering to these principles, your logo will do an exceptional job of shaping your business now and for many years to come.