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What do you mean by "comparative advertising"? What purpose does it serve? How the impact will be?

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تم إضافة السؤال من قبل VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.
تاريخ النشر: 2014/11/26
zafar abbas minhas
من قبل zafar abbas minhas , Freelance Writer , DAILY MASHRAQ

WHEN YOU MAKE COMPARISON WITH ONE / MORE PRODUCTS TO ESTABLISH YOUR PRODUCT BENEFITS OVER OTHERS,,,,,,,,,,,,, GOOD DAY

Santosh Kumar Jangid Santosh
من قبل Santosh Kumar Jangid Santosh , Area Sales Manager , SP Techno Solution Pvt Ltd

Comparisons between same segment’s products…

Purpose : One step ahead from competitor .

Impact : Positive mentality for the specified brand.

 

Shahan Khan
من قبل Shahan Khan , Officer GSP , WWF-Pakistan (Corporate Relations)

This type of advertising helps the Manufacturer to define it USP easily to it target audience. Because in this kind of advertising we compare our product with competitors product.

 

Ariel AD - Comparative Advertising

Vinod Jetley
من قبل Vinod Jetley , Assistant General Manager , State Bank of India

'Comparative Advertising'

A marketing strategy in which a company shows how its product or service is superior to that of its competitors by comparing the benefits and costs within the advertisement itself. A comparative advertising campaign may involve printing a side-by-side comparison of the features of a company's products next to those of its competitor.

Ibrahim Hussein Mayaleh
من قبل Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed

Comparative advertising, as a special form of advertising that compares the products or services of one undertaking with those of another, or with those of other competitors. All comparative advertising is designed to highlight the advantages of the goods or services offered by the advertiser as compared to those of a competitor. In order to achieve this objective, the message of the advertisement must necessarily underline the differences between the goods or services compared by describing their main characteristics. Based on this information, consumers may make informed and therefore efficient choices. 

padmakumar pathiyil
من قبل padmakumar pathiyil , Marketing Consultant , Management Consultancy

Promotional technique in which an advertiser claims the superiority of its product over competing product or products by direct or indirect comparison. 

LABIB KOOLI
من قبل LABIB KOOLI , Director of the Sectoral Center for Training in Hotel Technologies at Southern Hammamet , Tunisian Vocational Training Agency (ATFP)

Thanks Krishna !

 This type of advertising intends to influence consumer behavior by comparing the features of the advertiser's product with that of the competitor's product.

Comparative claims  may explicitly name a competitor or implicitly refer to him. They may emphasize the similarities  or the differences between the products.The aim behind this concept is to allow honest  comparison of the factors of one trader’s products with those of another; such a comparison will inevitably involve the use of the trade marks associated with the products in question. In the absence of provisions controlling this, such use could constitute trade mark infringement.

 

Nasir Hussain
من قبل Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

I echo with Mr. Zafar

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