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Yes it really help us in shaping our content PERFECTLY!
Strong key words are very much important as the search should end up with desired product at the first instance itself. Too much spending time on it become a costly affair for the marketers as the impact could slowly reach to the recipient that too not at the desired pace.
A strong core set of keywords should shape the content strategy. Aligning content towards keyword strategies will keep the content focused, build a reputation around those terms (for readers and search engines alike), and will hopefully drive organic visibility to the pages that correlate to the identified terms. Especially in the B2B context.
Content marketing is much more than creating, distributing and sharing content in order to engage audiences, generate leads, improve branding, and other marketing goals you can serve with content marketing.
It needs a strategic approach and that’s what a content marketing strategy is all about. Content marketing fits in a broader integrated marketing strategy and it requires a strategy of its own.
A strong content strategy not only builds numbers, it sets the tone for the web experience you want to deliver !!!
Key words are important but the content should be very relevant to interest of the targeted Audience too.
