What is the best strategy or multiple strategies you would adopt to negotiate a potential client, where client has many options to buy elsewhere?

Provide the clients with what they exactly need.The strategy is to provide the importance of your product for them now and in the future.provide excellent customer service. Conduct meetings frequently to understand is your product is doing good.Always show case your previous achievements and reviews by previous clients.

- Know customer needs

- Know what you have

- Convince customer that what you have is what he needs

Knowing what he need exactly and from my own experience being completely honest with the customer by telling him all the advantages and disadvantages about the product this is Leeds him to trust me . and after he became my client the most important role is retention offers this is Leeds him to be Loyal client.

First of all before we go forward.. a potential client. Lets say is customer Sbm Sales Now before any sort of negotiations, back ground checks on clients must be done, not just financial but also what sbm sales would need in terms of service, delivery, Shrinkage etc. Sbm sales would need.. Top Branded Products at the cheapest possible price. It would also need to know about delivery charges if any.. If you are going to negotiate you need to know what you are up against in terms of other Competitors in Your Field If you can match or beat your competitors by checking your records working out your Profits and losses as well as pros and cons ..its your choice whether to acquire or not to acquire such a Client. Once you know that .. you will be able to direct the negotiations at the table.

Best strategy for potential customers  to keep him away from other competitors by ADDING VALUE, this is the secret or the key for your potential customer  plus make your product in the emotional level and let customer love it by making hyper stimulation , but keep it away from ware out.