How is the organisational structure of the marketing department in an organisation devised?

The high level job profiles are described below -

• Marketing Company Director
• Marketing Company President
• Marketing Company Manager
• General Manager – Marketing
• Chief marketing Officer
• Vice President – Marketing
• Senior Manager – Marketing
• Marketing Company Administrator
• Marketing Company Analyst I

Mid level

• Assistant Marketing Company Manager
• Marketing Company Analyst II
• Strategic Marketing Program Analyst
• Marketing Branch Manager
• Marketing Specialist I
• Assistant Marketing Branch Manager
• Lead Development Officer
• Marketing Manager
• Inside Marketing Consultant
• Marketing Specialist II
• Marketing Consultant
• City Marketing Manager
• Marketing Sales Manager
• Sales Administrator

The entry level marketing company hierarchy includes following job profiles in any marketing company -

• Marketing Support
• Junior Marketing Consultant
• Team Leader
• Market Representative
• Senior Market Analyst
• Market Analyst
• Marketing Assistant
• Marketing Associate
• Marketing Trainee

Organizational structure depends on size, nature, employee and budget. It may be:

1. Marketing Director.

2. Head of marketing

3. General manager marketing.

4. Assistant general manager.

5. Marketing Manager.

6. Assistant Marketing manager.

7. Territory Officer

8. Business development officer

9. Business development Assistant.

The organisational structure of the marketing department depends upon the size of the organisation. Small size firms may just have one or two marketing employees while large size firms may have several marketing employees. The marketing department may generally comprise of :

a. The Vice President of marketing: who is responsible for the functioning of the entire marketing department and to whom other marketing employees are accountable.

b. Marketing manager : who formulates the marketing strategies and reports to the vice president of marketing. Other marketing employees may report to him.

c. Market researchers: who research on the product and present their information on their findings to the company.

d. Public relations officers : who act as the spokesperson and the liason between the company and outsiders.

Thanks for the invitation

Good question

Agreed with both answers given by

Mr.:Hiron & Mr.:Pathiyil as well too

Well, it depends upon the needs and the size of the organization.