Customer delivered value - The term marketing does not revolve around fulfilling the needs of a consumer alone but also includes the value.

AGREED SIR,,,,,,,,,,,,,,,,,, THAT IS THE REAL MEANINGS OF MARKETING........... APPRECIATED

Marketing is according to the demand and need of a customer, the ideal concept of marketing is it depends upon the consumer who consumes the product ,which he has purchased on demand, not just sold by pushing in market

Basically, the theory revolves around not just providing the customer an acceptable good or service, but doing so at a perceived value to the customer. The creation of this perceived value is where marketing efforts should be focused. Once this value is created on a consistent basis, the success of the supplier is far more likely. But, I disagree that value can be quantified in any way other than money. Obvious to economists forever has been the concept that when you exchange one item (money) for another (a good or service), the amount you exchange is the value to each party. You could say that from the customer's perspective, the value of the good or service is higher, or the exchange wouldn't be made. I would say then that the supplier would necessarily value the money received more than the product sold, which sounds somewhat reasonable but that extra value isn't quantifiable at all. I remain unconvinced that value in either direction is greater than the monetary amount exchanged. But I do agree that if the customer doesn't get a perceived or actual value from the good or service provided, no marketing effort will succeed.

right statement.

Dear Mr. Vinod,

 Thanks for the invitation and thanks for your valued information . 

I agree with you as well as our brothers here. From my point of view the main goal of marketing is to keep the product or service on the top of the competition. Moreover customers nowadays are trying to get as much benefits as possible from any purchased item/service.

Yes, I agree with your answer Mr. Vinod completely

Marketing is about meeting the needs of your targeted market, but also providing them with a value. this value is determined when subtracting the benefits a customer

Thanks for the invitation

Good question

Agreed with both answers given by

Mr.: Al yazouri & Mr.: Trapp as well too

Efforts adding value will in return add additional values.

Customer delivered value

The term marketing does not revolve around fulfilling the needs of a consumer alone but also includes the value that the consumer is deriving from the use of the said product or service. This value is arrived at by subtracting what the product cost a consumer(total customer cost) from the benefits derived by him from the product (Total customer value).