ابدأ بالتواصل مع الأشخاص وتبادل معارفك المهنية

أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.

متابعة

Which of the various media that available nowadays is the most successful in your opinion for advertising and why ?

user-image
تم إضافة السؤال من قبل Fida Abo Alrob , Sr. Copywriter , Imena Digital
تاريخ النشر: 2014/12/10
Alex Al Yazouri
من قبل Alex Al Yazouri , General Manager , Al Mushref Cooperative Society

Cyber advertising is effective and reasonable in costs.

Usman Naeem Khokhar
من قبل Usman Naeem Khokhar , Growth Hacker (Itchy Fingerz) , NetSol Technologies

The answer to this question depends on3 key factors:

1) The industry

2) B2B or B2C

3) Current state of society

 

Paid media channels like TV/Radio/Press are heavily swayed by current affairs and rates fluctuate rapidly.

 

With that said, I believe that digital media (with a focus on social media), along with the traditional art of guerilla marketing (e.g. Flash mobs) are the most effective formats of the the2 mediums for advertising.

 

While I do say that, I realize for B2B social media needs to be combined with tangible marketing tactics and Flash mobs can take long due to permits, Still both yield great results at controlled budgets.

Carasel Dsouza
من قبل Carasel Dsouza , Senior Consultant , Vatchi Technical Services

It depends on the target audience and the product you are trying to sell. Another factor which is important is the cost or the budget of your advertisement spend.Lets look at the different advt media TV each ad last for10-20 sec and cost a huge sum if it needs to be advt during peak time. Newspaper ad's are location specific and their life is only for the day as the following day the same newspaper is in the trash can.Today most of the advertisement happen in the digital media world as the target audience is global and not restricted to a country or place also with limited budget you can reach out to specific set of people based on gender, location, age, etc... which is not possible in any other media which is currently existing, in short is is target advertisement and reaching to people who would be using your product only.

 

For more details / solutions you can visit linkedin profile : (لقد تم حذف الرابط بسبب انتهاكه لسياسة الموقع. يرجى التواصل مع قسم الدعم لمزيد من المعلومات.)

Aashish Khurana
من قبل Aashish Khurana , Ex : Marketing Manager - International , Quad Life Sciences Pvt Ltd

This ? is not having any generalized answer in my opinion . Its product specific & industry specific then .

المزيد من الأسئلة المماثلة