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A call center is the premium customer service facility in a business environment. It is there to serve the customer and since we dont have any direct contact with the customer, a call center agent should be customer oriented. The customer is always right, but the company is never wrong! Some do''s include being attentive, friendly and to the point. Some don'ts are being over friendly, abusing the customer's personal data and being in a hurry during the call. The customer is paying money to call the call center, the minimum an agent can do for him is give him the time he or she deserves.