In a Dynamic & Competitive Market Situation what is your focal point to engage Existing & New Customers?

to be unique and excellent customer service. retaining old customers can give you a good reputation in the market through transparency, customer satisfaction and excellent services which will in turn give customer satisfaction. good word of mouth is spread and there you go. customer retention means more customers in future! :)

Your website is the focal point of your marketing strategy. It must grab attention without being overbearing, and fully inform without being overwhelming. When designed effectively, your website can engage your existing customer base, open up new revenue streams, and even expand your reach globally. 

There is a natural identification process of valued customers on the basis of profitability nature of dealings on the basis of certain characteristic features like--those who buy our products having substantial margin, no bargain of any sort or pay full price and no question of discounted rates, place bulk orders enabling quick handling process and quick turnover with instant cash, No speculative deviations from confirmed/near confirmed orders, time-bound performance of obligations, service requirement limitations once the deal is over, many added qualities like introducing prospective customers of their nature etc.  This is the foundation to our customer base--treat them well and do not exploit their good qualities and respect them with all considerations we for a tough negotiator for terms.  When they trust our business maintain them for no fault of yours at any cost. Definitely this will bring additional prospects in the form of new customers and make these policies as a part of CRM and customer loyalty programmes. 

Good communication & focus on common interest rate and useful to both sides of the exchange.