أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
Market segmentation is a logical approach of categorizing consumers on base of specific consuming habits i-e my current company supplies construction related equipment to contractors. According to my industry I categorize my consumers in two segments technologically active (Generation Y) and technologically passive(Generation X) consumers.
