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If Traditional Marketing Mix has 4 P's & Extended Service Mix has 3 P's what in modern day marketing you can additional add 3 P's? (Be creative)

<p>If <strong>Traditional Marketing Mix</strong> has <strong>4 P's</strong> (Product, Price, Place Promotion) &amp; <strong>Extended Service Mix</strong> has <strong>3 P's</strong> (People, Process, Physical Evidence) </p> <p>If you were given <strong>chance to add another3 P's</strong> considering modern day Marketing evolution what could that be?? (Marketers be creative) :-)</p>

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تم إضافة السؤال من قبل Sidvin Shetty , Trade Marketing Executive , Al Khayyat Investments
تاريخ النشر: 2014/12/20
lamia  alaubaidi
من قبل lamia alaubaidi , Marketing Manager , Vanguard Management Consultants

Part, Party, planning, pleasure, positioning, pressure, prince, plot,etc......

Muhammad Yousaf
من قبل Muhammad Yousaf , Director , Zia Saeed & Co. Pvt. Limited

The additional Ps would be Public Relation, Performance Feed Back and Perpetual Change

Saravanakkumar Thangavel
من قبل Saravanakkumar Thangavel , Technical Sales and Marketing Manager East Africa , Knauf Gypsum Tanzania Limited

Performance - related to product

Prediction - predicting the result of activity

Passion - stolen from your comment :)

 

Mohamed Hendy
من قبل Mohamed Hendy , Commercial director & Co- founder , The matchers

perception, power of authority, psychology

Magdi Mahmoud Ali Ibrahim-MBA
من قبل Magdi Mahmoud Ali Ibrahim-MBA , Tax remittance , Zakat, VAT etc.

People which can add to for P's it will make it more active

Fadi wafaie
من قبل Fadi wafaie , Trainer/Lecturer , Various Institutes

My opinion.. the first is marketing- the second is strategic management.They complete each other which in trun will make your marketing efforts fruitful.

Let's say a company spends a large amount  on the 4Ps for a product.. but the employees aren't trained to answer questions about the offer or give good service...or a customer calls to order a product and you fail to deliver it on time because you have no standard process... lets say a customer comes in to your store and the decor is irrelevant to what are you selling or the website of your company is complicated.

Dilip Basnet
من قبل Dilip Basnet , "The Owner" , Self-Owned Commercial Online Venture

The expected answer may be;

Additional3 P's for for Marketing mix: participation, product satisfaction, prepared competition 

Additional3 P's for service mix: public relation, perception acknowledgement, performance rating

Thank You!

Asish Sarker
من قبل Asish Sarker , Director Marketing , Barisal Biotek Ltd-UK

But now a days is using 8P. it is upgraded. Time changes it day by day.

Sidvin Shetty
من قبل Sidvin Shetty , Trade Marketing Executive , Al Khayyat Investments

Thanks for the answers :-)

 

I would like to further add:-

  • Participation
  • People Oriented
  • Passion

 

:-)

 

 

Qasim Saeed
من قبل Qasim Saeed , Dispatch Monitor , DG Khan Cement Limited

1) Perception-what customers think?

2) Participation (consumer's)-how to engage them more frequently?

3) Personal Relations-having a complete database of your clients and wishing them on special occasions

 

younoussa kaba
من قبل younoussa kaba , Marketing & Customer Service Executive , Library Technology

My tray always to give the information that can make client buy the products

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