What is the best book you've read about media?

IDN magazines a  online magazine and hardcopy magazine in few langguages selling arround the world talk about all media from online video, animation, advertising graphic 3d supporting by big names in media world from software, designer, advertising firm etc

No Logo | Naomi Klein "No Logo: Taking Aim at the Brand Bullies is a book by the Canadian author Naomi Klein. First published by Knopf Canada and Picador in December 1999,[1][2] shortly after the 1999 WTO Ministerial Conference protests in Seattle had generated media attention around such issues, it became one of the most influential books about the alter-globalization movement and an international "

Ogilvy on Advertising by David Ogilvy

Dynamic of Mass Communication: Media in Transistion by Joseph Dominick

 

There can never be just one and as the decades have rolled by, my favorites have piled up, but I still come back to these editions for something new everytime! 

No Bullshit Social Media.