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The communication mix refers to specific methods used to promote the company or its products to targeted customers. Some depictions of the promotional mix include the following elements:
1.Advertising
2.Personal selling
3.Discount promotions
4.Direct marketing
5.Public relations.
6.Sponsorship of events
These are the methods or a combination of any/all of these so as to communicate and establish a relationship with the customer either with the objective of marketing or for sales are referred to as the Communication Mix for a business.
Marketing is a broad business function that includes product research and development, merchandising and distribution processes and pricing, as well as communication or promotion. The communication mix refers to specific methods used to promote the company or its products to targeted customers. Some depictions of the promotional mix include five elements, while others add a sixth -- event sponsorship.
Advertising - Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.
Personal selling - Personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships.
Sales promotion - Short-term incentives to encourage the purchase or sale of a product or service.
Public relations - Building good relationships with the company’s various publics by obtaining favorable publicity, building up a good "corporate image", and handling or heading off unfavorable rumors, stories, and events.
Direct marketing - Direct communications with carefully targeted individual consumers to obtain an immediate response and cultivate lasting customer relationships.
Mix from mixture or combination of advertising, personal selling, sales promotion, public relations, and direct marketing a company uses to pursue its business objectives.
The range of approaches of a marketing idea developed with the hope that it will be effective in conveying the ideas to the diverse audience who receive it.
Well explained by all experts.
Communication mix is the particular combination of marketing tools that work together to communicate the marketer's message, to achieve the marketer's objectives, and to satisfy the target market.
The Communication Mix is the "Promotion" of the Marketing P's and covers every method and medium of communicating with your target audience.
Advertising
Personal selling
Sales promotions
Direct marketing
Public relations.
Sponsorship of events
Concur with Answer added by: Alex Al Yazouri
There are such stalwarts in our forum , who are helping us by just learning with their experience. Otherwise, they are least interested in job -joined this Bayt. com to give support to learners like us . Infront of them answering for such a ? is quite wrong . But, would surely like to add : its nothing but as told by all of the above seniors & its nothing but clubbed wrds itself give the answer in full - communication & mix .
I read the answers and most have been very accurate in terms of describing the elements of a communication mix. However, to define a communication mix one needs to have a better understanding of the brand and what the objectives of the company are. For example, if you are a B2C you will need to include sales oriented communication channels and if you are a B2B you may want to consider sustainability communication in your mix. What is missing from the list is employee relations/communication as well as digital communication.
