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What are the main points to be considered while marketing a 'service'?

<p>like hospitality services, Healthcare services, travel services etc</p>

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تم إضافة السؤال من قبل Nikhil E , Sr. Customer Service Executive , Aster Clinic-ASTER JUBILEE MEDICAL COMPLEX
تاريخ النشر: 2014/12/20
padmakumar pathiyil
من قبل padmakumar pathiyil , Marketing Consultant , Management Consultancy

My opinion is whether it is a Product or a Service, the basic strategies of marketing remains the same. Even when you are trying to sell yourself in a job interview too. Your product or service or yourself have features and these features have some advantages. These advantages will have to be converted into Benefits to the prospect or client or customer or  consumer. This is the main point that will have to be done.directly or indirectly to be successful in sales.Marketing and Business Development.

Subhranshu Ganguly
من قبل Subhranshu Ganguly , Quality Analyst. , WIPRO

The main diffence between a product and a service is a service is produced and consumed at the same time. Hence if is affordabel to the co make the customer experiance the benifits of the service.

This could include a free or discounted1st use , gueanteed money back etc.

Shahan Khan
من قبل Shahan Khan , Officer GSP , WWF-Pakistan (Corporate Relations)

Quality, Price and the need of your service in the market.

Aziz Azizulhaq
من قبل Aziz Azizulhaq , pharma associate , sanofiaventis

1.Product knowledge.2.Customer knowledge.3.customers' potential.4.Competitors knowledge.5.customers need.6.Promotional activities.

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