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Whats indicators show "this brand is successful"?

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تم إضافة السؤال من قبل Amr Yahia , Senior Business Development Manager , Torjoman
تاريخ النشر: 2013/04/15
Mohammed Mehdawi
من قبل Mohammed Mehdawi , Marketing Officer , Best AL-yousifi Electronics ( Panasonic )

loyal customers - .i.e - apple

Muhammad Omer Haider
من قبل Muhammad Omer Haider , Admission In-charge/ Lecturer , NCBA&E Multan Campus

customer repurchase behavior, customers delight a step ahead after satisfaction and customer trust on the brand.

Amr Fishier
من قبل Amr Fishier , Marketing Director , Tractors and Engineering

Repeat orders & Customer/Consumer demond

Hossam Abbas
من قبل Hossam Abbas , MARKETING SPECIALIST , Aviation Services

Being the first choice brand in the mind of the largest number of audience in the market, is the main KPI for a successful brand.
Though measuring a brand equity has other KPIs such as sales volume, loyalty, referral, advocacy ...etc Pampers has the first choice in the mind of the consumers, though in sales volume you might find that BabyJoy has a larger market share and loyalty.

Lema Ataya
من قبل Lema Ataya

Several things come to mind:- 1.
Does the brand have engaged active passionate advocates/ambassadors who promote and recommend the brand wholeheartedly 2.
Is the brand a leader in market share with an edge over the competitors in its unique space 3.
Does the brand have high unprompted brand recognition with positive brand associations 4.
Does the consumer recognize and believe the brand's USPs and tagline 5.
Is there a high level of customer satisfaction and engagement with the product 6.
Is repurchase behavior encouraging 7.
Are customers loyal to the brand (what is the demand elasticity)

Sidrah Nadeem
من قبل Sidrah Nadeem , Global Marketing Manager , Hill & Knowlton

Whereas consumer retention is based primarily on effective marketing, successful brands need to fulfill below mentioned criteria to be considered successful: 1.
Consecutive upward growth (financilay) 2.
Visible increase in market share as compared to competitors 3.
Noticeable brand preference by consumers (when the customer chooses your brand from amongst all other options)

مستخدم محذوف‎
من قبل مستخدم محذوف‎

Reaching the level of brand insistance, where the customer only wants your product.

Faizan Ahmad
من قبل Faizan Ahmad , Regional Head - Digital Sales , Kasturi and Sons Ltd (The Hindu Group)

when brands become generic we can say This Brand is successful.
For example in India people ask to get a Xerox copy of document instead of saying get a photocopy of the document .
same is the case with detergent powder SURF.
Most of the people ask provide me a surf of XYZ brand.
So, instead of asking for photocopy & detergent powder people ask for Xerox & Surf respectively.

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