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The marketing mix helps you define the marketing elements for successfully positioning your market offer. What do you think?

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تم إضافة السؤال من قبل مستخدم محذوف‎
تاريخ النشر: 2014/12/29
مستخدم محذوف‎
من قبل مستخدم محذوف‎

Yes, I too do endorse this notion, but apart from7 P's of marketing mix their are other factors too which helps in successful positioning of your product in the market, such as, SWOT analysis, PEST analysis, porters five forces, etc. !!!

Amir khusroo
من قبل Amir khusroo , PROCUREMENT OFFICER , AL RUSHAID PETROLEUM INVESTMENT COMPANY

The objective of positioning should be position itself in customers and prospect mind.

MARKETING has changed its course and became WARKETING  so marketing mix (7Ps) alone is not sufficient enough to create positioning. In this cut throat competitive warket alternative approach should be adopted like compass model and STP analysis.

COMPASS MODEL:              N- NEEDS    

                                                  W- WANTS     

                                                  S- SOCIAL(CULTURAL)

                                                  E- EDUCATION(CUSTOMER EDUCATION)

Nasir Hussain
من قبل Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

I fully endorse the answer of Mr. Amarjeet Singh ................... Nothing to add more.

Mohamed Hendy
من قبل Mohamed Hendy , Commercial director & Co- founder , The matchers

Marketing Mix is the main tool to define and create Value Proposition of course for suitable positioning, but after identifying your segment and know where you would target them. 

Yazan Abu Al Rous
من قبل Yazan Abu Al Rous , Business Development Expert , Arab Reporters for Investigative Journalism

I agree that the Marketing mix helps, however the4P's are out of Date now, a the4E's are in

  • Product has become Experience
  • Place has become Everyplace
  • Price has become Exchange
  •  Promotion has become Evangelism

For more details about the4E's check out this article"

Why the4E's of Marketing are replacing the old4P’s?

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