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Conventional advertising is the main types of advertising that have been done in the past.This includes newspapers, magazines, radio, TV and billboards.
Advertising is the art of creating awareness of a business in the mind's eye of a consumer. It can solicit an eventual sale of a product or service, however, in most cases its main job is awareness creation. Newer forms of advertising include any web-based medium, such as social media, webpages, blogs, and online advertisements. However, more traditional types of advertisements still exist and prove to be quite effective to this day.
Billboards
Billboards are some of the largest forms of traditional advertising. Many exist on the interstate to entice travelers to stop along their journeys. These advertisements must be short and very visible to have an impact. It is also important for the billboards to be placed in an area that receives a lot of traffic, as well as in a reasonable proximity to the business.
Newspapers
Newspapers are one of the oldest areas in which to place advertisements. With new editions daily, in most cases, this makes it also the most disposable type of advertising. The effect must be gathered before the consumer turns the page or the usefulness of the advertisement is gone forever. Most newspapers have a readership that consists mostly of local people to your area, however, there are a few national newspapers. Consider your target market and which newspaper they are most likely to read prior to purchasing newspaper advertisements.
Magazines
Magazines are more long-term versions of advertising medium, as opposed to newspapers. While the magazine is most likely published monthly, many keep their magazines for several months and read them more than once. Additionally, magazines are more typically passed off to others than newspapers, so there is a much higher chance that your advertisement will be seen. The high gloss and color content of a magazine, versus a newspaper, makes it a desirable form of advertising.
Radio
Radio is another traditional form of advertising. Radio signals can reach a large area, and commercials span30 to60 seconds, which makes them an attractive advertising option. The major drawback to radio advertisements is the ability for the listener to simply turn the station or turn off the radio to avoid hearing them. With print advertising, if the person's eye is caught by the advertising, they are likely going to read them. However, if the radio is not on, the listener certainly will not hear the advertisement.
In my view, anything that a human being can see is a potential mode of advertising. There's always a possibility in achieving the impossible. Thus, the word 'Conventional', no longer stands protrudes into old-school advertising.
True, and yes! The most effective modes of advertising can be through print and online media. Mass communication is the key to awareness, and advertising through any if its wide mediums can result in success. Newspapers, television, radio, magazines, flyers, etc, etc and etc are all forms of advertising. And I would always stand by them as primary means of advertising.
However, imagine how much more viewership we would get, if we invested in moving billboards (cars, airplanes, clothing on people). And while we could entirely shift to 'transit advertising', there's also the opportunity for social media advertising. More than1 billion people are connected to the internet, and subsequently social media. There's a scope for advertising that many have never thought about, in their days.
Every second we lose out by not publisizing our product to a target is a loss in itself. Thus any form if advertising that involves creating awareness in people about our brand would be termed "Conventional". And using all available means of advertising would result in an 'Effective Campaign'.
Radio, F.M., Television, newspaper, magazine, yellow pages, leaflet, etc.....
Chuckles !!! This question sounds a little bizarre to this era !!
Way back to centuries , the best answer would be! " WORD OF MOUTH " sounds too conventional isn't it.
- TV and radio adverising
- Prints (brochures and leaflets)
- Newspapers and magazines
- Billboards
New age advertising includes all technology-based media like;
Internet
Mobile
Email...et
All other forms of advertising which are unrelated to the internet-age are traditional.
Conventional Advertising is what is most commonly used which include
Print - Newspaper, Magazine, Flyers, Billboards, Streamers
Digital - TV, Radio, Internet, SMS
Honestly, the answer to this question is based on perspective and how far one wants to look back.
Personally, I think traditional advertising is simply:
Word of mouth
Bandwagon-ing
But if you want to talk about media outlets and mediums then, I would agree with the experts here and say:
Poster, Flyers, Radio, transmitters, neon signs (wow!! I sound so old)
Conventional advertising includes newspapers, magazines, radio, TV and billboards
Advertising media:
Traditional Advertising
And includes: mass media such as newspapers, magazines, commercial TV ads, radio ads, street ads of handbills or posters, direct mail, modern methods such as: blogs, websites, text messages, and means of transportation, advertising festivals, sports festivals .. .etc.
Advertising funding: most types of advertising is done by commercial financiers and then aimed at achieving the objectives such as: About Us entity productive "branding", definition of the product and increase its popularity, definition services etc, and advertisers spend money for advertising for other matters other than consumer products or services; such as: propaganda of political parties, intellectual orientations and religious groups, religious institutions and governmental bodies and non-profit where Alaaln depends on voluntary motivational propaganda such as public advertising services.
