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What is SFA (Sales Force Automation)? And how it differs from CRM?

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تم إضافة السؤال من قبل Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed
تاريخ النشر: 2015/01/15
Ibrahim Hussein Mayaleh
من قبل Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed

 From a software perspective, SFA often refers to a primary component of CRM. SFA is typically used by sales people and managers and covers functions such as contact management, account management, activity management and opportunity management. Sometimes SFA systems also include capabilities such as sales order processing, Partner Relationship Management (PRM), etc.

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