What is the importance of Organizational Behavior ?

The importance of organizational behavior rests in understanding how individuals, groups, and organizational structures interact and affect one another. Organizational studies examine communication patterns between individuals and groups, as well as the structure and culture of organizations. A detailed look at workplace behavior, business culture, and organizational practices generates greater insights about communication patterns and conflicts. Such findings sometimes spark solution-oriented policies and organizational change, causing leaders to implement rewards systems, new communication methods, or innovative management approaches.

Studying the ways that individuals and groups interact is often critical for explaining challenges within an organization. Due to fear of change, employees may be reluctant to embrace a new piece of technology, thereby interfering with an organization's advancement efforts. The importance of organizational behavior in such a situation is highlighted by an effort to understand and effectively manage fear of change across the organization. In this case, fine tuning of leadership strategies may be necessary for the organization to meet and exceed its goals. As a solution, managers might hold one-on-one meetings with employees, establish incentives, and/or implement training sessions to help employees adapt to new systems.