"customer service" is to achieve customer needs ..The customer satisfaction with the service is a success for the company itself
Customer service is the meeting point between the company and customers
Excellent customer service is the main goal of a company so both parties benefit. When a customer gets a satisfaction from a certain company most probably he/she wil have a trust on that company, for me customer is like a chain so expect that he/she will suggest to his/her friends, realatives, etc. the good feedback that he/she experienced on that company and can result to have loyal customers that may help expand the number of customers.
من قبل
Maha Ismail Ahmed , Supply Chain and Customer Service Manger , IFFCO Group
Well I see customer service is more like a judge in every case you ,cant determine on whose side or benefits the case would end up in favor for ..its a case by case issue I see them both are equivalent in rights and benefits .
Customer Service's objective should be mutual benefit: Happy customer = repeat business + good reputation. Minimized risk + reduced cost + repeat business + good reputation = Happy Employer. so basically the company will be pleased when the customer is happy provided that it is done in such a way that is sustainable and cost effective.