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Telefacing is a kind of face-to-face acquisition using internet (Skype, messengers...). It was used mostly by NGO to approach donors and save travel time and costs.
Yes, I think Telefacing can be a way to sell products to clients. If a Sales Executive is really a good one, then meeting either via internet or personally doesn't have to be an issue.
I would say that the customers would like to see a good sales demonstration more than to be seen.
Yes. It all depend on the salesperson and how they present the company and their products/service.
I believe it can be useful for sales promotion but it depends on the willingness of buyer/customer. The response of TELEFACING will be better than that of TELEPHONING and the sales rep. can also show the demo of the product.
I would say yes, since you are selling like you would be on a phone ... only difference you see your customer... I seems to be very successful in India
What inhibitor
Means sales evolved
Every day evolve
To reach all potential customers
No. It will not be so effective in Sales (other than by recognised NGOs).
In India, ‘telefacing’ has been a huge success. A telephone call/home visit hybrid, telefacing comprises engaging with prospects over the phone, arranging a meeting, and quickly getting a representative out to their home or office to draw the prospect out to a donation. It’s a method used by various non-profit organisations in India – and with a remarkable amount of success.
Fundraising consultant Rich Fox, chairman and CEO of Washington-based Rich Fox & Associates, has worked with UNICEF in India on the organisation’s telefacing programme. “Their programme was an extraordinary success”, he says. “They had young women making telephone calls to business people who were not currently supporters, to ask them to accept a meeting with a young man who wanted to explain the good work UNICEF did, and ask them to support the charity. They were getting one to two per cent to agree to a meeting. In those meetings,85-90 per cent agreed to a gift – an amazing conversion rate.”Indian giving
Fox worked closely with Delhi-based Anup Tiwari, then a fundraising specialist at UNICEF India and now director of fund development & communications at SOS Children’s Villages International. Tiwari, who has also worked with UNICEF, CAF, HelpAge and CRY-Child Rights & You, is widely considered India’s foremost authority in telefacing. It was developed as a fundraising method, he explains, to combat some of the issues fundraisers were facing when using telephone and face-to-face independently of each other.
“Many prospects were wary of sharing credit card details with an unseen telephone caller, and instead would promise to send a bank cheque or direct debit form, and then never do it. Others said that they needed time to think, which often became an eternity. And many times, gatekeepers of all sorts blocked door-to-door fundraisers from accessing potential donors.”
He says that combining calls and visits works like a panacea. “Seeing an NGO representative in person increases the prospect’s confidence to share their credit card details. And if a prospect says on the phone that they need couple of days to think, two days later the facer’s visit helps them to make up their mind. An appointment arranged over the phone sees fundraisers smoothly float past the gatekeepers to reach the prospect.”
Every year, telefacing acquires and retains hundreds of thousands of donors in India. Leading international NGOs operating in the country –UNICEF, Oxfam, Action Aid and Greenpeace among them – have all made telefacing one of their main fundraising channels.
Telefacing is already used by many companies for approaching customers and generating leads. It still have more potential to be used.
YES, that's one of the way some big company use to market there product , but in general it depend on the sales department and how they represent there items and also some sales department they go farther than that by taking care of the way they stack there product items.
ACCORDING TO ME NO BECAUSE YOU CAN MAKE YOUR VIEW MORE CLEAR TO THE CUSTOMER IN ONE TO ONE MEETING.
