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Is your company currently using social media as part of its marketing and customer interactions activities? Do you believe that your company needs Social Media for such activities, tell us yes or no and why?
social media is important yet risky,before adopting social media i say"clean and prepare your house"
meaning be fully prepared as negative feedback can drastically affect your company's performance and reputation.
sure, low cost, huge amount of viewers its super important specaily if you want people to know about you and what you do as an organization
Yes, sure it works effectively having fruitful outcomes it’s really benefited by operating social networks for the development of organization!
They are as well important as other ways of communication. It is very effective way of interaction. Customer use it to share good opinion and recommend company or to express extremely wrong opinion about our product or service. We can use the social media to make direct marketing and PR activity.
Social media is very important because as opposed to traditional media it is interactive, immediate, has a wide broadcasting capability at a comparatively very low cost.
However as social media are being more pervasive, these tools are now being used by all other competitors. Hence you have the risk of "social media fatigue": Many messages, high frequency, (in many cases)low informative value, high level of lowest common denomitator slogans.
Social media in marketing thus work best when augmented with real, live marketing programs and, events, product introductions etc.
Social media analytics can then be used to measure and provide almost instantly feedback of customer acceptance, satisfaction, mood, etc...
An interesting point is to study how (and which) social media are being used by different social groups. There have been quite some studies relating to this. The results can than be used for more targeted and more unique messaging for each target group, thus increasing the acceptance of the marketing campaign.
nowadays, social media channels are the most effective method to reach your target customers.
In any field of business, we need to have official accounts in a variety of that channels to be more reachable for our clients.