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Business development strategy can be looked at with a very simple framework (Play to win strategy)
1. Your winning aspiration - What is it that you want to achieve?
2. Where to play - What and whom to are you looking at selling?
3. How to win - What is your strategic option on tackling the market?
4. Capabilities required - What are the capabilities that you need to build/acquire/develop?
5. Management systems required - What high level changes in the firms outlook, and what systems need to be put into place to ensure your strategic is successful?
Three main models should be considered:
(watch this video: http://ow.ly/wtQBT )
Just ot add a few to include in the business development strategy, entry (offers, promotions) and exit (liquidation, Joint venture or merger) policy in case the product/business fail to capture the market.
Business continuity and disaster recovery policy in case of emergencies.
Consider health, environment and social responsibilities