In PR Planning What is the different between Proactive and reactive?

The difference between proactive and reactive has to do with when the action takes place. Proactive means a preventative action occurs to stop something from happening, reactive means something is done as a response to something that has happened.

 

In PR Planning it is better to be proactive, i.e., anticipate and work accordingly, think before you speak instead of reacting to situations which might have been your own doing.
For example, before separating Telangana in Andhrapradesh, India the ruling party should have taken into consideration the other states going through the same problem, an all round discussion with feuding factions would have been a better option to avoid a backlash and then trying to control the situation.
Still sometimes one can only react but then it should also be a well thought out process of communication.

Reactive PR is when you haven`t a clear PR strategy and PR plans and your activities are answers and reactions on the different situations.

Proactive PR is situation when all your PR activities are very good planned. 

Good PR is a mix of the quality proactive and reactive PR! 

based on reactive any one can be Proactive and by proactive you may Plan any PR