One of the SCM roles that a wholesaler in a FMCG supply chain plays is:

Correct Answer Is D <<<<<<<<<<<<<<<<

c. Supplying smaller retailers

d. All of the above

In addition to supplying smaller retailers, the wholesaler plays many more roles in the supply chain of manufacturers esp in big volume industries e.g. FMCG.

In addition the wholesaler also plays other roles such as limiting the credit exposure of the manufacturer while providing a wider market coverage.