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What are the most profitable ways to reduce the " Bull Whip" effect?

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تم إضافة السؤال من قبل Umair Habib , Inventory Controller , Landmark Group
تاريخ النشر: 2015/02/07
مستخدم محذوف‎
من قبل مستخدم محذوف‎

In order to reduce the bullwhip effect one should try to enhance the exchange of  information regarding the product demand across the different entities involved in the supply chain.

 

In the ideal situation, the product manufacturer has a view over the products that are being sold at the stores.

Wasi Rahman Sheikh
من قبل Wasi Rahman Sheikh , WAREHOUSE SUPERVISOR , AL MUTLAQ FURNITURE MFG

The bullwhip effect is an observed phenomenon in forecast-driven distribution channels. It refers to a trend of larger and larger swings in inventory in response to changes in customer demand, as one looks at firms further back in the supply chain for a product.

 

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