Do you think that Banner/Display Advertisement on local and international famous websites is effective?

I read this words before on website for Ads ..
These days, banner ads no longer need be unwanted clutter on a computer screen.
They’ve become an art form in their own right: interactive animations and video that attract people’s attention and can be precision-targeted to maximise their effectiveness.
We can plan, produce and optimise your banner advertising, and measure and analyse the results.
We focus on sales campaigns and effective branding, and make sure your ads appear in appropriate places so they’re seen only by predefined target groups.
And people who have read your ads are discreetly reminded of your products by retargeting and remarketing on other sites.
The result is an appealing, eye-catching message that increases your sales.
You can make it even more effective by combining it with search engine optimisation and advertising, social media marketing, and landing page optimisation.
Take a moment to find out more about our 360-degree performance marketing.

I thin banner advertisement is effective on local websites, because it will improve the branding locally.

Banner Advertisement is useful on both Local & international websites as it helps you in target your customer better......
This is not only important for branding but also helps you in achieving sales...
I can say this because i am responsible for getting Banner Advertisement for my company portal www.business-standard.com & i have seen many company getting good response out of this but you have to be cautious in making Media Plan so that you can get maximum benefit out of the campaign....

Yes offcourse, i strongly recomend the banner or display advertisements in different websites. We are located in one of the largest market in the world. so our customers may be from outside of the country. This kind f advertisements will be helpful to make awareness in the internationalmarket. But we need a strong knowledge about the product/service which is given and advertising portal as well.