أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
If there is no competitive advantage of an expensive product , before selling it has to be very strongly BRAN DED and POSITIONED . You will have the necessary answers to these questions : Why should I pay this much for this product ? What is the uniqueness of this product ? What is the value proposed by this product? ...it's marketing department's responsibility to prepare satisfying answers to these questions. Consumers are always ready to buy expensive products but they would like to know the reasons of paying more . It is not possible to sell an expensive and unbranded product with no competitive advantage . Before sales , a product must be ready to be sold with a well-defined and coherent value proposition.
selling an expensive product is easy to me, cause already if any product is expensive , there is always this mentalty that , it must involve a good and expensive content too, so with this, NBA involves whereby you will market in a classy way and also get to say more of the advantages of the product and also clearify the usefulness to customers.