أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
ما هي العوامل التى تؤثر على السلوك الشرائي للمستهلك؟
Consumer buying behaviour can't be generalized to all industries. It depends on industry and target segment. For instance, premium products buyers are more inclined towards prestige sensitivity while middle class people look price quality realationship.
In general few points whic can be used in consumer buying behaviour is:
WOM(word of mouth)
Performance of product (for high involvement goods)
Customer service available
Point of sales
consumer buying behavior effect by different types of promotions
Cultural Factors- culture, sub-culture, social class.
Social factors- groups & peers, family influence, roles & status.
Personal factors-Age brackets & life-cycle stages, occupation, economic situation, lifestyle, personality & self concept.
Psychological factors- motivation & bandwagon effect, perceptions & superstions, learning, beliefs & attitudes, role playing or imitation
