Marketing to the wrong audience:
When it comes to audience your content must be laser focused. Think what will happen if you enter a supermarket to buy a packet of milk but the salesman repeatedly persuades you to buy a pack of juice. Most probably you will be annoyed and will leave the place without buying anything. In a similar manner your customers will leave your website if they don’t need your services/products. Try to analyze your audience, their needs and at last answer this question Why people are visiting your website?. Keep your audience in mind before creating content.
Don’t create an advertisement:
Content marketing is not about advertising your product . If your content reads like an advertisement then you can be sure it’s not going to be popular among your readers. Your content must provide useful information which your readers are looking for i.e highlight benefits of using your product. It must sound more like an editorial and less like an advertisement.
Don’t discontinue marketing:
Due to consistent propaganda by vested interests(online marketing companies) many people have started believing that content marketing is the solution to all of your problems. Just you need to publish content and your sales will increase overnight. Total B.S. Content marketing is a marketing strategy which delivers most results when used in tandem with other forms of marketing. Online Marketing agencies are promoting a myth that traditional marketing is no more working. Traditional marketing is pretty much alive and effective although not as much as used to be in the past. So you must use content marketing along with email marketing, advertising if you want to get the maximum results.
Focus all the marketing efforts in the wrong target and design a Marketing strategy that is not the correct for the product you are selling or to give a wrong immage of your product to the target you want to sell.
