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متابعة

How can you define your audiences and stakeholders for online e-Business & e-Marketing?

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تم إضافة السؤال من قبل Hany Sewilam Abdel Hamid , Director of Sales and Marketing , Creative Sense
تاريخ النشر: 2015/02/23
Mallikarachchige Don Dasunpriya Anuradha Mallikarachchi
من قبل Mallikarachchige Don Dasunpriya Anuradha Mallikarachchi , Head of Marketing , Bileeta (Pvt) Ltd

Hi Hany,

This depends on the products or services you are trying to offer via your e-business. Generally speaking, we have to segment the audience properly. Once we segment the audience we need to create specific marketing materials targeting each niche. We also need to identify the channels to reach the audiences (Social media, Search Engine Marketing, etc). If it's brand new product, it's always good to do a market research with a clear go-to-market strategy. 

 

HTH.

 

Anuradha. 

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