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In your opinion, why are most companies unable to differentiate between the duties and responsibilities of sales person and marketing person?

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تم إضافة السؤال من قبل Muhammad Adeel , Sales And Marketing Executive , TANZEEM HEAVY EQUIPMENT RENTAL LLC
تاريخ النشر: 2015/02/25
Alex Al Yazouri
من قبل Alex Al Yazouri , General Manager , Al Mushref Cooperative Society

Marketing

A marketing specialist or professional may focus on any number of things including: storytelling, content creation, market analysis, field testing, focus group feedback, social media management, twitter campaigns, running the client’s blog, working on SEO, analyzing ROI, business coaching, Google+ training, YouTube video production and much more. The data received should aid in the business owner’s ability to understand how to produce sales but sales might not come from each of the marketing efforts. Sales should always be the goal, however, as no business can thrive without them.

Sales

A great sales person who deliver on the promises made. Sales people will typically work on commission and if they spend twenty hours working, with no sales, they earn nothing. No bills get paid. No kids get fed. No gas gets put in the car.

zafar abbas minhas
من قبل zafar abbas minhas , Freelance Writer , DAILY MASHRAQ

SALES IS THE SUB DEPARTMENT OF MARKETING .......... PRINCIPALLY       BUT  BECAUSE OF LOT OF OUT DOOR ACTIVITIES SALES PEOPLE HAVE DIFFERENT APTITUDE ,,,,, SO SALES PEOPLE ARE ALWAYS GROSS ROOT THINKERS IN ANY MARKETING ASPECT ..............     SALES ARE THE BY PRODUCT OF ARTISTIC MARKETING WORK ....................... SO SALES AND MARKETING PEOPLE HAVE DIFFERENT VIEW POINTS ON ANY STRATEGY ........ GOOD DAY

Sidvin Shetty
من قبل Sidvin Shetty , Trade Marketing Executive , Al Khayyat Investments

Most companies which has set Objectives of how each department operates & clearly defines how operations has to follow does n't face this problem.

Most are those which woke up from sleep to initiate the Marketing division or new companies which  has to create a Marketing division where "Employees" or mostly the senior management who doesn't realize or unable to understand the classification or the importance or significance to clearly define the "Who does what syndrome" would face the problem or be blind folded towards it thus resulting in 'Catastrophic failure' & employees too working blindly.

This level is alarming to the companies long term objective & profitably moving towards it's goals. 

:-)

Vinod Jetley
من قبل Vinod Jetley , Assistant General Manager , State Bank of India

Because they only have a short term view and no long term view of business.

Kathy Mustafa
من قبل Kathy Mustafa , Personal Assistant to CEO- Managing Sales and Marketing Departments , Saudi Kinda Real Estate

This is exactly the problem now with my current company. Managers are finding it hard to differentiate the duties of marketing and sales. They find that it goes hand in hand which I personally don't agree with.  As an administrator and support personnel I have laid out the duties of each department. Marketing team markets our products (through various channels) and sales team does the follow up. We are finding that it is easier that way and minimizes the redundant tasks.

 

 

Ibrahim Hussein Mayaleh
من قبل Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed

Perhaps it is strange, but their are many companies who do not even differentiate between Marketing and Sales. 

In many Arab companies, they usually use the same word for both different fields. How many times they use the word "Tasweeq" for sales????

karokora emmanuel
من قبل karokora emmanuel , Senior Sales Associate and couch buddy , Landmark group

well a sales does customer care for an item or service the client has or has not decided upon yet marketing is sometimes for a product or service the client has no idea where to find it or whether he really needs it.

 

مستخدم محذوف‎
من قبل مستخدم محذوف‎

Overlap in the majors does not allow a distinction

 

Perhaps the fact that sales is part of the marketing

Emad Mohammed said abdalla
من قبل Emad Mohammed said abdalla , ERP & IT Software, operation general manager . , AL DOHA Company

I agree with all EXPERTS ,, also MR  zafar abbas minhas gave the answer i was willing to add to this question. thanks.

ahmed hassan
من قبل ahmed hassan , Author , arageek.com

they don't have the enough awareness about each position and they don't know why to pay to marketers salaries and marketing budgets while they don't give anything tangible! 

مستخدم محذوف‎
من قبل مستخدم محذوف‎

Simply because many consider the responsibilities of a marketer and a salesperson to be more or less the same- to generate more revenue.

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