"Benchmarking" is a type of research which:

a) compares a company's performance with standards set by selected other organizations.

Yes ..... ""A"" seems to be the right answer to this question

 a) is the correct answer ...................................................

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it is a) compares a company's performance with standards set by selected other organizations.................

Benchmarking is essential about measuring organization’s performance against some benchmark established by another similar organization.

Benchmarking is the process of comparing one's business processes and performance metrics to industry bests or best practices from other companies. Dimensions typically measured are quality, time and cost. In the process of best practice benchmarking, management identifies the best firms in their industry, or in another industry where similar processes exist, and compares the results and processes of those studied (the "targets") to one's own results and processes. In this way, they learn how well the targets perform and, more importantly, the business processes that explain why these firms are successful.

Benchmarking is used to measure performance using a specific indicator (cost per unit of measure, productivity per unit of measure, cycle time of x per unit of measure or defects per unit of measure) resulting in a metric of performance that is then compared to others.[1][2]

Also referred to as "best practice benchmarking" or "process benchmarking", this process is used in management and particularly strategic management, in which organizations evaluate various aspects of their processes in relation to best practice companies' processes, usually within a peer group defined for the purposes of comparison. This then allows organizations to develop plans on how to make improvements or adapt specific best practices, usually with the aim of increasing some aspect of performance. Benchmarking may be a one-off event, but is often treated as a continuous process in which organizations continually seek to improve their practices.

A is the answer....thanks for all

Benchmarking - a) is the correct answer 

A  is the closer option 

Thanks

a)this is my answer 

because : 

• compares a company's performance with standards set by selected other organizations.

   

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