Marketers still refer to the A/B/C1/C2/D/E basis of classification because:

Question

a) it fully explains the link between each class and their buying behaviour.

b) it is simple and there is shared understanding about the general characteristics of the people in each group. c) it has never been improved upon. d) there is a legal requirement to use it for reporting purposes.

Vinod Jetley · Answer

Correct answer:

b) it is simple and there is shared understanding about the general characteristics of the people in each group.

Nasir Hussain · Answer

b) it is simple and there is shared understanding about the general characteristics of the people in each group........................................

Alex Al Yazouri · Answer

b) >>>>>>>>>>>>>>>>>>>> it is simple and there is shared understanding about the general characteristics of the people in each group.

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Marketers still refer to the A/B/C1/C2/D/E basis of classification because:

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