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Positive attitude in a company cannot be changed overnight. A lot of planning and implementation is required.
The older demotivated employees may demotivate the new joinees. This may modify the attitude of a new joinee towards a company.
Communication is very critical here. Constant efforts are required through internal communication on new projects undertaken, the financial status where profits are made, future growth.
Employees need to feel that they are valued. This can be done with matching market payscale, providing training that can enhance career growth, timely appraisals, welfare activities, rewards and recognition etc.