Which group of consumers likes to be seen to own something new and are: a) Innovators b) Early adopters c) Early majority d) Laggards

Agreed

is the right answer

Innovators is the right answer-so, option A

Innovators are described as people who want to own something new first. They are chracterised as being attracted to change and new experiences. Innovators are followed by early adopetrs, early majority, late majority and laggards, in in that order. What you want to provide may predetermine the strategy you use to "go to market".

a) Innovators

is the answer

a) >>>>>>>>>>>>>>>Innovators

I agree, Innovators, and I honestly had to look up the word Laggards....thank you

I think Innovators are the group of consumers who like to be seen to own something new.