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1. TARGET SPECIFIC NICHE MARKETS Everyone may be a prospect for your product or service. But your marketing efforts will produce the best results for the lowest cost when you target prospects with the greatest need for what you offer. Identify a niche market. Customize your promotional material to appeal to their greatest need. Then multiply your results by defining several other niche markets and slanting your promotional materials to appeal the biggest need of prospects in each market.
2. PROMOTE YOUR OWN USP USP is short for "Unique Selling Proposition". It's the compelling reason why a prospect will do business with you instead of with your competition. You'll attract the maximum number of customers when you offer a benefit they cannot get from your competitors. If you don't already have a USP, create one by adding something to your business you're not already offering. Convert it into a benefit statement and include that statement in all your advertising.
3. NEVER ADVERTISE WITHOUT AN OFFER Always include a powerful offer in your advertising. Offer free information related to your product or service to generate inquiries or website traffic. Then make the most compelling discount or bonus offer you can afford -- to convert these inquiring prospects into paying customers. This automatically leads to the next marketing principle...
4. COLLECT CONTACT INFORMATION AND USE IT TO FOLLOW UP Most prospects won't buy the first time they hear or see your sales message. You need a system to collect contact information enabling you to reach them again with periodic reminders and offers. Many businesses develop over50 percent of their sales by following up with prospects who previously requested information but didn't buy -- yet. Advertising is expensive. Maximize your return on it by following up periodically with the prospects it produced to convert more of them into customers.
5. REMOVE THE OBSTACLE OF RISK Do you know the major reason why people don't buy something they want or need? They don't want to take the chance of getting something different than they expect and maybe even losing money. You can eliminate this risk by guaranteeing satisfaction. If you sell products, offer a liberal money back guarantee. If you provide a service, offer to continue working without additional charge until the promised result is achieved.
6. DIVERSIFY It's easier and less expensive to get more business from satisfied customers than to find new customers. Continually find or develop new products and services related to what you sell -- and offer them to your customers. Affiliate programs offer a quick and low-cost way for Internet based businesses to add new products and services to their inventory.
7. NEVER STOP TESTING Continually test and evaluate the effectiveness of everything you use or do to promote business. Here's a highly effective80/20 guideline you can use. Invest80 percent of your advertising budget and effort in proven promotions and20 percent in testing new variations. Most businesses using this system continue growing -- even in a highly competitive market.
Effective Marketing Strategy (Both Offline & Online) is required, which includes offers, discounts, free sampling etc.
less price is never good for business but i think strategic marketing skills can improve awareness and reason for acquisition by customer and soon will pick up .
I would go with offers and support the answer of the experts specially Mr. Jetley.
Yes, less price is also very important to increase the sale of new product in a market . But you need to be advertise your product function/advantages and etc.
There will be allot of work to do. Mr. Jetley gave a good direction.
