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متابعة

How effective is direct mail in marketing?

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تم إضافة السؤال من قبل مستخدم محذوف‎
تاريخ النشر: 2015/03/02
Ali Raza Tariq
من قبل Ali Raza Tariq , Marketing Manager , Queen Mary University of London, Regional Office

Well, in my opinion the effectiveness varies with age and profession. Like youngsters tend to avoid lengthy email and don not even check them. same goes with different professions.

Eijaz Ibrahim Pardhan
من قبل Eijaz Ibrahim Pardhan , Senior SEO Executive , JBS

Direct email marketing is not as successful as social media marketing.

padmakumar pathiyil
من قبل padmakumar pathiyil , Marketing Consultant , Management Consultancy

Even though it is not effective in today's marketing, it is a part of marketing 

Dinesh Punjabi
من قبل Dinesh Punjabi , Sourcing / Production Coordination Manager , Retro Clothing Co. Pvt. Ltd.

If the direct mail is a personalized email,, then its effective. If its a mass mail, then its not. 

Basim Wali
من قبل Basim Wali , National Network Development Manager , Juffali Automotive Co. Mercedes-Benz

It all depends on the product and the targeted audience. For example, if you are marketing fro a travelling agency, direct mail is considered one of the best channels to be used. if you are marketing for a luxury good, then this would be a tricky situation; it depends on what are sending, i.e. is it a tactical communication or a brand awareness communication. 

مستخدم محذوف‎
من قبل مستخدم محذوف‎

The effectiveness of direct mail keeps decreasing every year. People are bombarded with too many emails to bother reading each one, especially when it's a marketing email. 

 

How you write the email and the title of the email makes a big contribution whether someone would open and read that email or not but as a brief estimate expect10% -40% of people to open an email and10% -20% to open links inside the email. 

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