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What is the difference between Animation Design and Motion Design for Ads?

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تاريخ النشر: 2015/03/07
Najla'a Mansi
من قبل Najla'a Mansi , Marketing and Sales Manager , Smile Agents

Animation is something where a non existing character is created by the modeling artists with a computer and a story is framed by several other artists such as the Lighting artists, Texturing artists, rigging artists, and so on

Whereas, Motion Graphics or Visual effects are the various processes by which imagery is created and/or manipulated outside the setting of a live action shot by artists such as Compositors, Matte  Painters, Rotoscoping artists, Keying Artists etc.

Nithin Thankachan
من قبل Nithin Thankachan , Regional Accountant , Emirates Fine Fair Trading W.L.L

Animation gives a more lively style of motion, with anticipation, squash stretch, slow in and out, timing, overlapping action.While motion graphic gives a more simple and straight forward style of motion.

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