أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
A) Total customer cost
B) Total customer benefit
C) Total benefits of ownership
D) Value proposition
E) Value delivery system
Total customer value is the perceived monetary value of the bundle or economic, functional, and psychological benefits customers expect from a given market offering. - answer is (B)
