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Suppose a Toy Manufacturing unit in China produce Rubik's Cube to be marketed in India, Middle East and also in Europe.
Marketing Mix Concepts are as follows:
1. Place: INDIA >>>>>>>>>> MIDDLE EAST >>>>>>>>>>>>> EUROPE
2. PRODUCT: RUBIK'S CUBE --DIFFERENT QUALITIES
3. PRICE: LOWER PRICE >>>>>>>>>> BETTER PRICE >>>>>>>>>>>>> HIGHER PRICE
4. QUANTITY: VERY BULK >>>>>>>>>>>>MEDIUM QTY.>>>>>>>>>>>>>>>>LOWER QTY.
5. PROMOTION: LARGE SCALE>>>>>>>>>NOT MUCH >>>>>>>>>>>>>>>>>MAY BE NOT AT ALL.
6. PEOPLE: TARGET ALL GROUPS>>>>>>>>UPPER CLASS>>>>>>>>>>>AFFLUENT CLASS.
7. PACKING : IN ALL GRADES>>>>>>COMPARATIVELY BETTER>>>>>>>EXCEPTIONALLY BETTER.
[IN INDIA THE PRODUCT WILL BE AVAILABLE IN ALL QUALITIES PRICE RANGE MATCHING ALL CLASSES OF PEOPLE, AVAILABLE EVERY NUKE AND CORNER, LOWER PRICED PRODUCT IN HEAVY QUANTITIES WHEREAS QUALITY PRODUCTS AT LOWER QUANTITIES MAINLY IN METRO CENTERS, PACKING IN VARIED STYLES AND GRADES SPECIFICALLY FOR DIFFERENT GRADES AND TARGET PEOPLE] TO SUPPLY TO INDIA THEY RESEARCH MORE ON MARKETING MIX WHEREAS THEIR APPROACH REQUIRE ONLY QUALITY AND PRICE ATTENTION IN MIDDLE EAST AND EUROPEAN COUNTRIES.
The Technique is cleverly used to Tap the opportunities of each and every market, so that they can control the production accordingly, price accordingly, control the supplies according to requirement and demand basis and also they can optimize the profits in a scientific manner.
In case of all products more or less similar strategies are adopted but the techniques vary in accordance with products, practices, accept-abilities and other various factors.
