أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
Both, as without knowing the product how would you determine the strategies to be used for the transition of a 'Product' to a 'Brand'.
:-)
Deliver a good product and put your efforts on Marketing for best results.
PRODUCT is most important, because without product there is no marketing.